An introduction to basic marketing concepts, including marketing strategy, pricing, promotional activities, product development, business case studies and physical distribution. Assignments and assessments will vary this year. Some will have an external market research assignment along with developing a market analysis report and or business documentary that deals with real life social challenges we face today.
In addition the topic noted, I will need four students to do a semester long digital marketing project. More details will be provided in class, but this will center around real world applications of digital marketing and the business website as well as other platforms.
All marketing assignments and assessments align with the values of Aquinas College.